Quick Overview
Sam Neville, a prominent chief nursing information officer, has been appointed to the Highland Marketing advisory board. Her extensive experience in nursing and commitment to patient safety will contribute to discussions on key issues in NHS IT and provide guidance to the health tech agency and its clients.
Background and Experience
- Sam has 30 years of nursing experience, with a focus on the integration of digital technology in healthcare.
- She previously led the implementation of an e-NEWS scoring system at Mid and South Essex NHS Trust, sparking her interest in digital health.
- Currently, she serves as the associate director of clinical applications and chief nursing information officer (CNIO) at the trust, as well as the regional CNIO and clinical safety officer for the East of England.
Insights on Digital Health
Sam emphasizes the importance of ensuring that IT systems meet the needs of nurses and midwives:
- “I am still a registered nurse, but I am using that to make sure IT works for nurses and midwives,” she stated.
- She aims to leverage her diverse roles to foster shared learning and gain new insights.
Career Progression
- Sam began her career at Basildon and Thurrock University Hospital NHS Trust, where she developed a keen interest in surgical nursing.
- She has held various senior positions, including head of nursing and quality surgical services, and spent ten years as a matron.
- Her digital health journey began with the e-observation and NEWS scoring system, which enhanced visibility of patient status for clinical teams.
Contributions to Digital Skills Development
- Sam was involved in the Phillips-Ives Review, which assessed the digital skills of nurses and midwives and made recommendations for future training and capabilities.
- She believes the findings should influence the digital components of the upcoming 10 Year Health Plan.
- Sam asserts that many new nurses are digitally savvy and eager to utilize technology in their practice.
Highland Marketing’s Perspective
Mark Venables, CEO of Highland Marketing, expressed enthusiasm about Sam’s appointment:
- “Nurses and midwives represent a significant portion of the NHS workforce, making their insights crucial for digital development discussions.”
- Sam’s contributions will enhance the advisory board’s discussions and provide valuable insights for clients across health and medtech sectors.
About Highland Marketing
Highland Marketing is a well-established agency specializing in marketing, communications, and consultancy for the health tech and med tech industries. With over 20 years of experience, the agency employs a team of experts dedicated to supporting clients in achieving their goals through effective marketing strategies.
Advisory Board Composition
The Highland Marketing advisory board includes a diverse group of professionals from various sectors within health tech, ensuring a broad range of perspectives and expertise.