⚡ Quick Summary
This study explores the relationship between mHealth application advertisements and cardiovascular diseases, emphasizing the role of AI-enabled Internet of Things (IoT) in enhancing health consultancy services. It highlights the significant impact of social influence and performance expectations on the adoption of these applications among middle-aged adults.
🔍 Key Details
- 📊 Sample Size: 495 middle-aged adults
- 🧩 Focus: mHealth applications and cardiovascular disease prevention
- ⚙️ Technology: AI-enabled Internet of Things
- 🏆 Key Factors: Social influence, performance expectation, effort expectancy, facilitating conditions
🔑 Key Takeaways
- 📱 mHealth applications are increasingly recognized for their potential in preventing cardiovascular diseases.
- 🤖 AI-enabled IoT enhances the effectiveness of health consultancy services.
- 🌐 Digital media advertisements significantly influence the perception of mHealth applications.
- 💡 Trust in AI remains an insignificant factor in the adoption of mHealth applications.
- 📉 Digital divide poses a major challenge, particularly in regions with low digital literacy.
- 🗣️ Health messaging is essential for educating the public about mHealth applications.
- 🌍 Study context: Focused on middle-aged adults in the Global South, particularly Pakistan.
📚 Background
Cardiovascular diseases are a leading cause of premature death globally, accounting for approximately 80% of such fatalities. The World Health Organization (WHO) has identified noncommunicable diseases as a significant public health risk. In response, the digitization of health consultancy services through mobile health (mHealth) applications has emerged as a promising solution, particularly with the integration of AI-enabled IoT technologies. However, the effectiveness of digital media in promoting these services remains underexplored.
🗒️ Study
This research utilized a cross-sectional online survey to gather data from 495 middle-aged adults. The aim was to evaluate how digital media advertisements influence the adoption of AI-enabled IoT mHealth applications, particularly in the context of cardiovascular disease prevention. The study draws on the UTAUT-3 theory to analyze the factors affecting user intention to engage with these technologies.
📈 Results
The findings revealed that social influence, performance expectation, effort expectancy, and facilitating conditions are critical predictors of the intention to use mobile health applications. Notably, while advertisements effectively shaped perceptions of mHealth applications’ performance, the role of trust in AI-enabled IoT applications was found to be insignificant. Furthermore, the study identified the digital divide as a primary barrier to adoption, particularly in regions with low digital literacy.
🌍 Impact and Implications
The implications of this study are profound, particularly for organizations like the WHO and mHealth service providers. By leveraging digital media to promote AI-enabled IoT technologies, there is potential to significantly enhance public health outcomes related to cardiovascular diseases. The findings underscore the necessity for targeted health messaging and educational initiatives to bridge the digital divide and foster greater trust in these technologies.
🔮 Conclusion
This research highlights the untapped potential of digital media in promoting AI-enabled IoT mHealth applications for cardiovascular disease prevention. As the landscape of health consultancy continues to evolve, understanding the factors that influence adoption will be crucial. Future efforts should focus on addressing the digital divide and enhancing public trust in these innovative health solutions. The journey towards improved health outcomes through technology is just beginning!
💬 Your comments
What are your thoughts on the role of digital media in promoting health technologies? We would love to hear your insights! 💬 Share your comments below or connect with us on social media:
Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust.
Abstract
BACKGROUND: World Health Organization (WHO) identified noncommunicable diseases as the foremost risk to public health globally and the cause of approximately 80% of premature deaths. However, Cardiovascular diseases account for most of these premature deaths and established threats to public health. Recently, digitization of health consultancy services through mHealth (e.g., mobile applications) using artificial intelligence (AI)-enabled Internet of Things has notably facilitated the accessibility of expert advice and continuous monitoring of Cardiac health on public health matters, making it more convenient for adoption in recent times. Nonetheless, scant attention has been paid to how digital media might encourage the adoption of digitally based health consulting services while accounting for the current IoT, Digital Divide, and Individual Trust conditions. Given this status quo, this study contributes to the body of literature by delving into an unexplored evaluation of the role digital media advertising plays in outlining the characteristics and effectiveness of AI-enabled IoT mHealth.
METHOD: The study used a cross-sectional online survey to collect data from 495 middle-aged adults.
RESULTS: The findings showed that social influence, performance expectation, effort expectancy, and facilitating conditions are critical factors in predicting intention to use mobile health applications. While the advertisements of mobile health are effective in ingraining the perception of their better performance regarding evading cardiovascular diseases added with the Internet of Things is an effective tool in adopting mobile health applications.
CONCLUSION: The utilization of digital media to promote emerging elements like the AI-enabled Internet of Things in health consulting to counter noncommunicable diseases, e.g., cardiovascular disease, has not yet been thoroughly explored. Consequently, the effectiveness of these communication features promotion among middle-aged adults remains largely uncharted. This research examines how middle-aged adults respond to advertisements showcasing the AI-enabled Internet of Things in digital media. Drawing an analogy with a UTAUT-3 theory, this research investigates how digital media advertisement can effectively promote recently integrated AI-enabled Internet of Things mHealth consultation services. Remarkably, findings identified that trust in AI-enabled IoTs-based mHealth applications remained insignificant. However, the digital divide resulting from low digital literacy in the Global South, especially Pakistan, is the primary obstacle to adopting mHealth apps for digital health services. This study suggests organizations such as WHO, mHealth apps, and telemedicine service providers employ health messaging and instructional advertising to educate the public.
Author: [‘Raza SH’, ‘Norin U’, ‘Ogadimma EC’, ‘Zaman U’, ‘Shah AA’, ‘Khan S’, ‘Alkahtani HK’, ‘Alkhowaiter M’, ‘Ullah Khan S’]
Journal: BMC Public Health
Citation: Raza SH, et al. Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust. Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust. 2025; 25:1064. doi: 10.1186/s12889-025-22082-y