Partnership Overview
BetterHelp, a leading online therapy platform, has formed multi-year partnerships with three WNBA teams: the Las Vegas Aces, Dallas Wings, and the 2024 Champion New York Liberty.
Objectives of the Partnership
The collaboration aims to:
- Support the mental health initiatives of the WNBA teams.
- Promote awareness about mental health among athletes.
Key Features of the Partnership
BetterHelp’s initiatives will include:
- Connecting teams with licensed therapists through BetterHelp’s platform.
- In-arena experiences to raise mental health awareness.
- A digital content series featuring athletes and coaches sharing their mental health journeys.
- Community events focused on mental health in women’s sports.
- Providing educational tools and resources to empower female athletes with mental health skills.
Statements from BetterHelp
Sara Brooks, Chief Growth Officer at BetterHelp, emphasized the significance of this partnership, stating:
“The extraordinary rise of women’s basketball is more than a sports story. This is a cultural movement reaching millions of passionate fans. But with that spotlight comes pressure, and for elite athletes, peak performance is not just physical; it is mental.”
Recent Developments in BetterHelp
In recent months, BetterHelp’s parent company, Teladoc, made headlines by:
- Acquiring UpLift for $30 million, enhancing its virtual care services.
- Facing a class action lawsuit regarding marketing practices related to BetterHelp.
- Receiving a $7.8 million fine from the Federal Trade Commission for data-sharing violations.
Conclusion
This partnership marks a significant step in BetterHelp’s commitment to improving mental health support for athletes and raising awareness about mental wellness in sports.
