Partnership Overview
AXREM, the UK trade association, and Highland, a health tech growth specialist, have renewed their partnership for an additional two years. This collaboration aims to foster growth and visibility within the UK’s diagnostic and health technology sectors.
About AXREM
- AXREM represents companies that supply the majority of diagnostic medical imaging and radiotherapy equipment in UK hospitals.
- The association has expanded to include suppliers of health IT, AI, digital pathology, teleradiology, and patient monitoring equipment.
- It serves as a key voice for the diagnostic and health tech community, promoting collaboration on shared challenges and priorities.
About Highland
- Highland, previously known as Highland Marketing, has been a partner for health tech companies for nearly 25 years.
- The company focuses on helping health tech organizations identify market opportunities and engage with key healthcare audiences.
- Highland has recently updated its identity to reflect its broader support for health tech beyond traditional marketing.
Achievements of the Partnership
Since their collaboration began in 2024, AXREM and Highland have:
- Provided best-practice support to AXREM members through a successful webinar series on brand building and communications.
- Enabled members to connect directly with NHS decision-makers, creating new business opportunities.
Future Initiatives
The renewed partnership will focus on:
- Enhancing visibility and influence for AXREM members.
- Implementing new initiatives to further support growth in the diagnostic health tech sector.
Statements from Leadership
Sally Edgington, CEO of AXREM, stated: “Our members are delivering technologies that are fundamental to the future of healthcare. Extending our partnership with Highland will ensure we continue to equip them with the tools, insight, and support needed to tell their stories effectively.”
Mark Venables, CEO of Highland, expressed: “We are pleased to extend our collaboration with AXREM for another two years. AXREM plays a vital role in uniting and representing a sector crucial to modern healthcare delivery.”
Conclusion
This partnership renewal signifies a continued commitment to advancing the diagnostic health tech sector in the UK, ensuring that member companies are well-equipped to meet the evolving needs of healthcare.