Overview
Highland, a partner in health tech growth, has announced a rebranding that emphasizes its commitment to assisting health tech companies in identifying market opportunities and driving growth.
Company Background
Previously known as Highland Marketing, the company has established a solid reputation over nearly 25 years for launching and promoting successful health tech brands. It was among the first integrated marketing and communications agencies dedicated solely to health tech, helping numerous technology firms gain visibility, secure major contracts, influence policy, and achieve market leadership.
New Identity and Services
The rebranding to Highland signifies a shift towards innovative service offerings that extend beyond traditional marketing. Health tech companies now engage Highland to:
- Identify viable market opportunities
- Engage and persuade health and care audiences
- Implement strategies to connect with decision-makers
CEO’s Statement
Mark Venables, CEO of Highland, stated: “Health tech companies require more than conventional marketing to thrive. While conveying our clients’ messages remains crucial, we have adapted to the evolving needs of health tech firms. Our new identity reflects our role as a growth partner, aiming to enhance health tech adoption and the use of technology that positively impacts lives.”
Current Industry Context
This announcement comes at a pivotal moment, with a national emphasis on technology adoption in health and care. The NHS’s 10-year health plan for 2025 highlights the transition from analogue to digital, while the Life Sciences Sector Plan underscores the significance of health tech for both health resilience and the UK economy. Additionally, Lord Darzi’s 2024 independent review of the NHS and a November report on the NHS Innovation Ecosystem stress the urgency of scaling innovation.
Founderβs Insights
Susan Venables, founder and client services director, remarked: “When Highland Marketing was established in the early 2000s, there was a unique opportunity for technology in healthcare. Today, national policy is once again heavily focused on technology adoption. The rapid emergence of innovations, including AI, presents a strong opportunity for the UK health tech sector to advance health and economic growth.”
Commitment to Clients
She added, “To capitalize on this opportunity, a new approach is essential in 2025, enabling innovative companies to adapt to the evolving health tech landscape. Highland is dedicated to being a growth partner for our clients, leveraging our connections, expertise, and services to navigate the complexities of this changing sector.”
Learn More
For more information on how Highland can support growth in the health tech sector, visit highland.health.