New Addition to the Advisory Board

Dr. Jason Broch, a general practitioner and director, has joined the Highland Marketing advisory board. He has a notable background in the NHS and expertise in IT-enabled transformation.

Experience and Roles

Dr. Broch brings extensive experience to the board, which focuses on digital health issues and provides guidance on:

• Policy
• Procurement
• Implementation

He serves as a GP partner at the Oakwood Lane Medical Practice in Leeds and holds the position of medical director and chief clinical innovation and information officer at Leeds Health and Care Partnership.

Vision for Digital Health

Dr. Broch emphasizes the importance of enhancing the NHS experience for both staff and patients. He states:

“Digital has a huge role to play in bringing together fragmented services, removing duplication during handovers, and improving the experience of care for patients.”

He is also keen on leveraging data for:

• Quality improvement
• Population health management

Current Challenges and Opportunities

Dr. Broch joins the advisory board at a critical juncture for health tech, as the NHS faces:

• Increased demand
• Financial pressures
• Government reorganization of central and commissioning bodies

Despite these challenges, he remains optimistic about the future, citing:

• The implementation of electronic health records
• Access to more data than ever before
• Emerging technologies

Highland Marketing’s Role

Highland Marketing is a well-established agency with over 20 years of experience in digital health. Its advisory board consists of experts from various sectors of health tech.

Mark Venables, CEO of Highland Marketing, expressed enthusiasm about Dr. Broch’s appointment, highlighting the significance of primary care in the NHS and the need for its perspective in digital developments.

About Highland Marketing

Highland Marketing specializes in marketing, communications, and consultancy services for the health tech and med tech industries. The agency aims to help organizations effectively communicate their messages and achieve their goals.